Instacart's AI technology is hiking prices as much as 20% for the same item, new study reveals [CNN]
Maplebear Inc. (CART)
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Source: CNN
An investigation from Consumer Reports and Groundwork Collaborative revealed Tuesday that Instacart displayed different prices on the same household staples sold at well-known stores, including Albertsons, Costco, Kroger, Safeway and Target. The report said customers are “unknowingly part of widespread AI-enabled experiments.” “Corporate practices like these increase prices for American families. When prices are no longer transparent, shoppers can't comparison-shop. When prices are no longer predictable, shoppers can't properly budget,” the organizations said in the report. The report found that Instacart uses AI to gauge how “price sensitive” customers are, meaning how much grocery stores can charge for an item before the shopper decides to not purchase it. That's different from dynamic pricing , where prices instantly change depending on supply and demand. “That motive was confirmed by an email exchange between Instacart and Costco that was accidentally sent to (Consumer Repo
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CART
News
- Former Instacart employee says she was fired over her Democratic congressional campaign [CNBC]CNBC
- Schumer panned for saying 'Go Bills' before addressing Australia mass shooting [FOX News]FOX News
- Netflix Taps Instacart's Dani Dudeck as Chief Communications Officer [Yahoo! Finance]Yahoo! Finance
- World's Largest Panettone Producer Declares International Chocottone Day on December 15 [Yahoo! Finance]Yahoo! Finance
- The Surprising Reason Costco Sales Keep Growing Year After Year [Yahoo! Finance]Yahoo! Finance
CART
Earnings
- 11/11/25 - Beat
CART
Sec Filings
- 12/15/25 - Form 144
- 11/25/25 - Form 8-K
- 11/25/25 - Form 4
- CART's page on the SEC website