Pushing for "fair and transparent market," Minnesota DFL lawmaker calls for a ban on surveillance pricing [CBS News]
Maplebear Inc. (CART)
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Source: CBS News
Surveillance pricing is when companies use data collected on you to set individualized pricing for consumers. "Companies are using our personal data to find our pain points, how much we will pay for something," said DFL Rep. Erin Koegel, the co-chair of the Minnesota House Commerce Finance and Policy committee. The committee performed an experiment with a rideshare company — ordering the same ride from the same house to the Mall of America. "The prices were always different. And so my committee administrator consistently saw a higher price of his twin brother," said Koegel. Companies accused of surveillance pricing often deny it. One example is Instacart . On its website it says it does not use "personal, demographic, or user-level behavioral information about individuals to set online item prices.". "The bill that we're working through right now would basically just outlaw the use of personal data for prices. So companies would not be able to use all of your personal data
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CART
Earnings
- 2/12/26 - Miss
CART
Sec Filings
- 3/18/26 - Form 4
- 3/16/26 - Form 144
- 3/13/26 - Form 4
- CART's page on the SEC website