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Stock impact report

Roku Taps Consumer Data From Best Buy, Instacart, Others in ‘Roku Curate' Offer to Advertisers [Yahoo! Finance]

Maplebear Inc. (CART) 
US:NASDAQ Investor Relations: snl.com/irw/corporateprofile/4715924
Company Research Source: Yahoo! Finance
The company, which helps consumers stream many of their favorite programs, on Monday unveiled Roku Curate, a new offering that gives advertisers new access to various kinds of first-party data that can help track so-called “outcomes,” or specific actions taken by consumers after exposure to a commercials. More from Variety TV's Next Upfront Really Isn't About TV: Where Will Ad Dollars Go? Roku Launches New 'City Dash' Game (EXCLUSIVE) Paramount's New Sales Chief Wants to Break Barriers Between Streaming, Stand-Alone TV “This is a way for agencies and brands to get the value of quality inventory, count it towards their upfront, and know what they're buying in a clearly transparent way,” said said Miles Fisher, senior director of strategic advertising partnerships at Roku, during a recent interview. Roku Curate offers an infrastructure of premium data, including purchase and browsing data of electronics shoppers from Best Buy Ads; measurement tied to ticket purchases and di Show less Read more
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