How Retailers Are Turning AI Adoption Into Brand Loyalty [Yahoo! Finance]
CAPGEMINI SE UNSP/ADR (CGEMY)
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Source: Yahoo! Finance
But consumer trust is moving in the opposite direction. According to Capgemini research , one-third of consumers now spend more than an hour a day with AI tools, yet overall trust in AI has dropped from 72% to 58% in the past year. That gap is the strategic problem. Retailers who close it first will own the next era of brand loyalty. Why the disconnect? Consumers aren't rejecting AI. They're rejecting a lack of transparency. According to a recent survey from my company, Prosper Insights & Analytics , 32% of respondents stated the need for more disclosure on the data it uses as a top concern about recent developments in AI. Prosper - Concerns About Recent Developments in AI Prosper Insights & Analytics For example, when people use AI as a shopping assistant or turn to it for product/service recommendations, they're making a decision on which tool they use, what information they provide, and whether they trust the output. But in retail, most consumers lack visibility into how
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