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Stock impact report

Chipotle CEO fights back after online uproar over its wealthy customers [Yahoo! Finance Canada]

Chipotle Mexican Grill, Inc. (CMG) 
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm Check Earnings Report
US:NYSE Investor Relations: ir.chipotle.com
Addressing what he described as "misinformation" surrounding the brand's recent pricing coverage, CEO Scott Boatwright clarified to Yahoo Finance that "60% of our consumers average household income is over $100,000 a year, and they're still spending in this tough economy." He added that the company plans to "lean into those consumers with brand innovation, menu innovation, and really give them more compelling reasons to come in." The admission comes at a sensitive time for the fast-casual giant. During its recent earnings call, Boatwright said the 60% customers making $100,000 statistic "gives us confidence that we can lean into that group in a more meaningful way." The comment sparked online debate that the burrito giant is no longer for everyday people. While Chipotle's stock has clawed back some ground in early February, it spent much of late 2025 in a tailspin. Over the past year, shares have slipped roughly 31%. Chipotle Mexican Grill, Inc. (CMG) Investors are currentl Show less Read more
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