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-0.00227330133872199 -0.00227330133872199 -0.00227330133872199 -0.00176812326345037 -0.00176812326345037 0.000252589037635716 0.017168476888103 0
Stock impact report

Chipotle CEO: Here's why we are testing a happy hour [Yahoo! Finance Canada]

Chipotle Mexican Grill, Inc. (CMG) 
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm Check Earnings Report
US:NYSE Investor Relations: ir.chipotle.com
"We're going to give it a shot and see what it looks like for us. We're calling it Happier Hour, so think maybe a couple of tacos and a beverage sometime during the middle daypart ... And we feel like it's a compelling offer, and it creates value for our consumer," Chipotle CEO Scott Boatwright told me on Yahoo Finance's Market Domination (video above). "So we have more work to do on exactly what we'll launch in the test, but we're thinking something probably lower than 10 bucks … I think it's our way into really giving back to the community in a meaningful way and really expanding that daypart to bring more customers in the restaurants," Boatwright added. Chipotle gave away $1 million in free food as part of a Super Bowl promotion. The codes, available to the first 100,000 people who redeemed them, are valid in the US through Feb. 12. Boatwright confirmed to Yahoo Finance that Chipotle gave away 100,000 meals and hinted that the company could do similar promotions later in the Show less Read more
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