From Fax Machines To AI: How Chipotle's CTO Revolutionized Its Digital Business [Forbes]
Chipotle Mexican Grill, Inc. (CMG)
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm
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Source: Forbes
hen Curt Garner became Chipotle's first chief information officer in 2015, he was shocked to learn that a staggering amount of online orders to the Mexican food chain's 2,000 restaurants were coming from old-school fax machines: a whopping $22.5 million in sales that year. “You'd go to our website and you'd download a fax form. You'd fill out the form and fax it to the restaurant,” recalled Garner, 56. “If you faxed an order in, you didn't get a confirmation that it was received and you still had to stand in the line to pay. It was a pretty fragmented thing.” Fax-based orders represented only .05% of the 1993-founded chain's total digital sales at the time. But in his quest to digitize Chipotle, Garner soon put a stop to it, starting a campaign to build its online business by architecting a digital transformation with app orders and rewards-based loyalty. In his decade-long tenure, first as CIO and now as president and chief strategy and technology officer, Chipotle's digital sal
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CMG
Earnings
- 10/29/25 - Beat
CMG
Sec Filings
- 12/2/25 - Form 4
- 12/2/25 - Form 4
- 12/2/25 - Form 3
- CMG's page on the SEC website