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0 -0.000298127149955528 -0.0012740476493822 -0.000764428589629281 0.00305771435851694 0.00420435724296086 0.00420435724296086 0.00420435724296086
Stock impact report

Taco Bell makes fast food feel cheap again [Yahoo! Finance]

Chipotle Mexican Grill, Inc. (CMG) 
Last chipotle mexican grill, inc. earnings: 4/21 04:10 pm Check Earnings Report
US:NYSE Investor Relations: ir.chipotle.com
Company Research Source: Yahoo! Finance
However, those days are long gone. As inflation accelerated, maintaining ultra-low pricing became nearly impossible. Rising food, labor, and operating costs forced many chains to raise menu prices to protect margins, but in doing so, some risked losing the same value-driven customers who helped build their brands in the first place. Taco Bell avoided that downfall by taking a different approach. The fast-food chain has pursued an aggressive value strategy for years, most recently launching its Cravings Value menu in January 2024. This move replaced its long-standing Dollar Cravings Menu, which debuted in 2014 and featured $1 items that eventually became unsustainable due to rising costs. The updated value menu allowed Taco Bell to remain competitive while still offering appealing options at accessible prices. It also aligned with the brand's broader effort to attract value-conscious consumers, a rapidly growing consumer segment as economic uncertainty persists. That focus on a Show less Read more
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