Hot Picks: Celsius, Vita Coco and Zevia gain momentum in packaged drinks [BNN Bloomberg (Canada)]
The Vita Coco Company, Inc. (COCO)
Company Research
Source: BNN Bloomberg
Better-for-you drinks and functional hydration remain standout performers in centre-store categories. BNN Bloomberg spoke with Jim Salera, research analyst in institutional equities and research at Stephens, who pointed to opportunities across zero-sugar energy drinks, coconut water and clean-label sodas as shifting consumer habits and retailer priorities reshape demand across the packaged beverage landscape. Key Takeaways Retailers are prioritizing digital offers and basket-based rewards that drive velocity rather than broad price reductions. Shoppers are trading within categories, leaning on club formats, value packs and trusted private-label brands to stretch budgets. Better-for-you beverages continue to gain traction as consumers look for taste, convenience and functional benefits at accessible price points. Functional hydration brands are expanding household penetration, supported by improved shelf placement and easing freight and tariff pressures. Clean-label and z
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COCO
News
- Vita Coco (NASDAQ:COCO) was downgraded by analysts at Zacks Research from a "strong-buy" rating to a "hold" rating.MarketBeat
- Beverages, Alcohol, and Tobacco Stocks Q3 Highlights: Vita Coco (NASDAQ:COCO) [Yahoo! Finance]Yahoo! Finance
- Vita Coco® Joins Forces with U.S. Men’s National Team Star Weston McKennie as Global Brand AmbassadorGlobeNewswire
- Is Vita Coco (COCO) Still Attractively Priced After A 3x Three Year Share Price Surge [Yahoo! Finance]Yahoo! Finance
- Will Veteran Retail Leader Shelley Broader's Board Appointment Reframe Vita Coco Company's (COCO) Governance and Growth Narrative? [Yahoo! Finance]Yahoo! Finance
COCO
Earnings
- 10/29/25 - Beat
COCO
Sec Filings
- 1/8/26 - Form 4
- 1/8/26 - Form 3
- 1/8/26 - Form 8-K
- COCO's page on the SEC website