How Vita Coco's Regenerative Business Model Is Refreshing Communities And The World [Forbes]
The Vita Coco Company, Inc. (COCO)
Company Research
Source: Forbes
When I reconnected with cofounder and executive chairman Mike Kirban, what struck me was how little he talks about “purpose” as a branding exercise – and how deeply it is now baked into the way the business actually works. Ask Kirban if he set out to build a purpose-driven brand, and he almost laughs. “It's funny you say that, because I've never thought of us as a purpose-driven brand. A lot of people do,” he reflects. “When we started, we definitely weren't a purpose-driven brand.” Only later, as the company grew (it is now a Certified B-Corp and Public Benefit Corporation), did the opportunity to make a broader impact become obvious. When the conversation turns to why Vita Coco has been so successful, Kirban does not start with advertising. “People ask all the time, why have you guys been so successful in this category? Why do you have almost 50 share in the US and 90 share in the UK?” he notes. He credits the brand and the people who “are part of an organization that the
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COCO
News
- Ferrari Style: Shifting Up Gears In The Convergence Economy [Forbes]Forbes
- Hot Picks: Celsius, Vita Coco and Zevia gain momentum in packaged drinks [BNN Bloomberg (Canada)]BNN Bloomberg
- Vita Coco (NASDAQ:COCO) had its "buy (b)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- Recipes With Benefits: Calling In Rest, Renewal And Dewy Skin In 2026 [Forbes]Forbes
- Coca-Cola vs Vita Coco: Who Will Dominate Better-For-You Drinks Race? [Yahoo! Finance]Yahoo! Finance
COCO
Earnings
- 10/29/25 - Beat
COCO
Sec Filings
- 12/1/25 - Form 4
- 12/1/25 - Form 4
- 12/1/25 - Form 4
- COCO's page on the SEC website