Vita Coco Rolls Out the Blue Carpet and Debuts the ‘Coco Card,’ Delivering the Ultimate Holiday Celebration Hack for New Yorkers
The Vita Coco Company, Inc. (COCO)
Company Research
Source: GlobeNewswire
NEW YORK, Nov. 20, 2025 (GLOBE NEWSWIRE) -- Vita Coco, America’s leading coconut water brand, is kicking off the holiday season in style with the debut of the Coco Card. This limited, NYC-only rewards card unlocks celebration and recovery essentials throughout December. On Saturday, December 6th starting at 11am, Vita Coco will unveil a 30-foot Blue Carpet activation on the east side of Washington Square Park, inviting New Yorkers to claim their Coco Card, available to those who are 21+ and while supplies last. With naturally occurring electrolytes, Vita Coco’s Original Coconut Water provides a delicious way to stay fueled all winter, whether it's mixed into a holiday cocktail or enjoyed the next morning after a late-night celebration. At Vita Coco’s Blue Carpet experience guests can grab a coconut water and take part in interactive photo moments. Visitors that qualify, will also have a chance to claim the exclusive Coco Card, with offers that will help make celebrating easier
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COCO
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- Vita Coco (NASDAQ:COCO) had its "buy (b)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- Recipes With Benefits: Calling In Rest, Renewal And Dewy Skin In 2026 [Forbes]Forbes
- Coca-Cola vs Vita Coco: Who Will Dominate Better-For-You Drinks Race? [Yahoo! Finance]Yahoo! Finance
COCO
Earnings
- 10/29/25 - Beat
COCO
Sec Filings
- 12/1/25 - Form 4
- 12/1/25 - Form 4
- 12/1/25 - Form 4
- COCO's page on the SEC website