Innovid the First to Provide Granular Outcomes Measurement Across All DSP & SSP Ad Buys
Innovid Corp. (CTV)
US:NYSE Investor Relations:
ir.centurylink.com
Company Research
Source: Business Wire
Brands & Agencies Empowered to Understand the Combination of End Publishers & Sellers that Drove PerformanceInsights Inform Optimizations to Cut Waste & Find the Most Effective Supply Paths NEW YORK--(BUSINESS WIRE)--Innovid (NYSE: CTV), an independent platform for the creation, delivery, measurement, and optimization of advertising across connected TV (CTV), linear TV, and digital, today announced the availability of publisher-level outcomes analysis for all DSP and SSP campaigns. The first-of-its-kind offering helps brands and agencies break down silos inherent in DSP and SSP reporting to understand, assess, and compare performance across all of their media buys through a granular and unbiased measurement lens.The addition of this breakout analysis within InnovidXP augments the previously provided DSP and SSP reach, frequency, and unique reach, and offers a new level of transparency and granularity for campaigns and performance-driven optimization. Advertisers ultimately benefit
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CTV
Earnings
- 2/27/24 - In-Line
CTV
Sec Filings
- 4/30/24 - Form DEFA14A
- 4/29/24 - Form DEF
- 4/17/24 - Form 4
- CTV's page on the SEC website