Walmart to acquire Vizio TV maker in $2.3 billion deal [Verge, The]
Innovid Corp. (CTV)
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Source: Verge, The
Walmart is planning to acquire TV maker Vizio in a deal valued at approximately $2.3 billion. Rumors of the deal emerged last week , and now the retail giant says the acquisition is official and part of a move to boost its ad business. “The acquisition of Vizio and its SmartCast Operating System (OS) would enable Walmart to connect with and serve its customers in new ways including innovative television and in-home entertainment and media experiences,” says Walmart in a press release . “It would also create new opportunities to help advertisers connect with customers, empowering brands with differentiated and compelling opportunities to engage at scale and to realize greater impact from their advertising spend with Walmart.” Vizio has more than 500 direct advertiser partnerships, thanks to its Vizio Platform Plus business — which the company says “now accounts for a majority of the company's gross profit.” Vizio's smart TV OS, SmartCast, is also used by more than 18 million activ
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CTV
Earnings
- 2/27/24 - In-Line
CTV
Sec Filings
- 4/30/24 - Form DEFA14A
- 4/29/24 - Form DEF
- 4/17/24 - Form 4
- CTV's page on the SEC website