Bulleit: The Comeback Of American Rye Whiskey [Forbes]
Diageo plc (DEO)
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Source: Forbes
Bulleit: The Comeback Of American Rye Whiskey Bulleit Rye 12-Year-Old Straight American Whiskey Photo. courtesy Bulleit Frontier Whiskey Rye whiskey is quintessentially America’s historic whiskey. During the first half of the 19th century rye was the principal cereal grain grown in the United States. The lack of cold hardy corn varieties meant that, unlike today, corn did not flourish north of the Mason-Dixon line. Rye was hardier and grew faster. By the early 19th century farmhouse stills were as common as baking ovens. According to the late David Pickerell, by 1840 there were between 14,000 and 20,000 grain distillers in the United States, most of them producing rye whiskey. From the end of the Revolutionary War to the beginning of Prohibition in 1919, rye whiskey was the principal style of whiskey consumed in America. Rye was produced in two principal styles. In Pennsylvania, mainly in the northern and western part of the state, the mash bill consisted of 90% to 100% rye. This prod
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