Dewar's Double Double Series: Is This The Ultimate In Smoothness [Forbes]
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Source: Forbes
Dewar's Double Double Series: Is This The Ultimate In Smoothness Dewar's Double Double Line of Blended Whiskies John Dewar & Sons Ltd was founded in 1846. Originally, like many of his early competitors, John Dewar operated a small wine and spirits shop that specialized in blending its own proprietary whisky blend. When he died in 1880, the firm was taken over by his sons, John and Thomas, who transformed it into a global brand. In 1886, John Dewar’s whisky won its first medal for blended whisky at the Edinburgh Exhibition. The first of what would be more than 500 medals to follow. Five years later Dewar, inadvertently, pulled off the marketing coup of the century. Andrew Carnegie, the American steel magnate, had a small keg of Dewar’s whisky sent to President Benjamin Harrison in order to chide him for not supporting homegrown American products like bourbon. The resulting publicity led to a quintupling of American sales of his blended whisky. With a solid foothold in the British marke
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