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Stock impact report

20 years across Google, Maersk, and Diageo taught me that the biggest barrier to change isn't ideas — it's the gap between inside reality and outside expectations [Fortune]

Diageo plc (DEO) 
US:NYSE Investor Relations: diageo.com/en/investors
Company Research Source: Fortune
As an executive, pitches never stop. Everyone believes they've cracked your problem — they just need a moment of your time to prove it. Each conversation starts with the same confidence: that they've discovered a capability you were oblivious to, one that will unlock what your own organization somehow failed to see. Recommended Video After two decades on the inside — 13 years at Moët Hennessy and Diageo , six at Maersk, and four at Google — I crossed the line for the first time. I went from the inside to the outside and it was a huge wake-up call. On the inside, people are not blind to opportunity., but they are managing a dense web of commitments, history, habits, and risk. What looks like resistance or a gap from the outside often masks careful sequencing, resource constraints, and competing promises — all invisible unless you've lived them. We talk endlessly about AI replacing jobs. But inside any organization, few people ever say: “Let's cut 20% of my department because we Show less Read more
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