Cheaper tequila and canned cocktails were the only bright spots for booze during a rough 2025 [CNBC]
Diageo plc (DEO)
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Source: CNBC
Dollar sales of vodka, tequila/mezcal and cordials declined as consumers traded down. Spirits-based ready-to-drink canned cocktail revenue jumped 16.4% to $3.8 billion, the industry's strongest growth category. Various cans of alcoholic ready-to-drink beverages including Captain Morgan Rum and Coke, Bacardi MoJito, Archers and Lemonade, Malibu and Pineapple, Pina Colada Cocktail and Gordon's Gin and Tonic are displayed for sale in a supermarket on January 10, 2024. John Keeble | Getty Images The U.S. alcohol industry had another sobering year in 2025. Spirits supplier revenue fell 2.2% to $36.4 billion for the year, according to new data by industry trade group the Distilled Spirits Council of the United States (DISCUS). The decline came as economic pressure and weaker consumer confidence weighed on discretionary spending. “While total U.S. spirits sales edged down 2.2% in 2025, the spirits industry remains resilient,” said Chris Swonger, DISCUS CEO and president, in a st
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