Dickel's Bottled-In-Bond Whisky Returns For The First Time Since 2022 [Forbes]
Diageo plc (DEO)
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Source: Forbes
better and worse, also priced at “superpremium” levels, as publicists like to call the top-shelf offerings. But every now and then there are exceptions, and one of my favorites is the series. It made its debut in 2019, when the brand was at something of a crossroads. Dickel made (and makes) a lot of quality whiskey (though they spell it without the “e”), but much of it was being sourced out to other brands. New releases sporting the Dickel name, meanwhile, were uninspiring or, in the case of a gimmicky Tabasco barrel-finished “Hot Dickel” expression, something of an embarrassment. took over as the general manager and distiller of Dickel and the Cascade Hollow Distilling Co., which makes it, in 2018. One of the first things she did was to distance herself from Hot Dickel, emphasizing that it had already been in the pipeline when she came onboard and it wasn't the kind of product she'd normally be working on. It was a ballsy move, and it got the attention of a lot of folks who thought
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