Doug Ford threatens to pull Crown Royal off LCBO shelves when last worker leaves Ontario plant [Yahoo! Finance Canada]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
Company Research
Source: Yahoo! Finance Canada
In August, Diageo PLC – producers of Crown Royal, Don Julio, Captain Morgan and Guinness, among other major brands – announced it would end operations at its plant in Amherstburg in southwestern Ontario and shift bottling operations to the U.S. and Quebec. The company said the move is part of a global restructuring, not related to U.S. tariffs. “Who in their right mind – any business person with half a brain – would go after their largest customer in North America,” Ford said in a news conference on Monday. “Diageo, we do over $765 million, more than any other jurisdiction anywhere in the U.S. or in Canada, and they want to close down a plant?” Most recent data from the Liquor Control Board of Ontario (LCBO) lists Crown Royal as the second-highest selling spirit between June 22 and Oct. 11, 2025, only behind Smirnoff vodka – another Diageo product. Diageo has been a frequent target of the premier since the announcement, with Ford even emptying a bottle of Crown Royal during a
Show less
Read more
Impact Snapshot
Event Time:
DEO
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
DEO alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
DEO alerts
High impacting Diageo plc news events
Weekly update
A roundup of the hottest topics
DEO
News
- Greg Hughes on how Suntory plans to revive global spirits sales [Yahoo! Finance]Yahoo! Finance
- Manitoba's Kinew tells Ontario's Ford don't ‘shoot ourselves in the foot' with Crown Royal threat [BNN Bloomberg (Canada)]BNN Bloomberg
- Diageo plc (DEO): A Bull Case Theory [Yahoo! Finance]Yahoo! Finance
- Diageo is viewed positively by RBC Capital as the focus shifts to the mainstream part of the business [Seeking Alpha]Seeking Alpha
- Diageo: Streamlining Through Divestments (Rating Upgrade) [Seeking Alpha]Seeking Alpha
DEO
Sec Filings
- 1/2/26 - Form 6-K
- 12/17/25 - Form 6-K
- 12/1/25 - Form 6-K
- DEO's page on the SEC website