George Clooney regroups with Casamigos founders on new nonalcoholic beer [Yahoo! Finance]
Diageo plc (DEO)
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Source: Yahoo! Finance
Actor and director George Clooney is teaming up with his Casamigos co-founders Mike Meldman and Rande Gerber again — this time on a nonalcoholic beer. Crazy Mountain is a 65-calorie, alcohol-free beer, set to roll out in select markets in 2026. The beer will be available in classic lager and lime varieties. The brand is positioning itself as a beer for consumers who want to “live healthier without giving up the taste, ritual, camaraderie, and satisfaction of drinking a cold one,” according to a release. “We've always built brands around friendship and lifestyle,” Meldman said in a statement. “Crazy Mountain belongs at the barbecue, on the boat, during a round of golf, or a run on a trail - it fits every occasion.” The brand aims to differentiate itself from other nonalcoholic beers through its brewing process. Crazy Mountain doesn't remove alcohol after brewing, which preserves "the integrity of the flavor from start to finish," according to a statement. Celebrity-backed br
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