George Clooney accused of ‘strip-mining Americana for cash' with beer launch after move to France: expert [FOX News]
Diageo plc (DEO)
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Source: FOX News
George Clooney 's latest business venture is drawing scrutiny as the Hollywood star leans heavily into classic American imagery while building a new life overseas. The 64-year-old actor, along with his fellow Casamigos Tequila co-founders Rande Gerber and Mike Meldman, is launching a new non-alcoholic beer brand called Crazy Mountain, which "celebrates adventure, freedom, and grit — without the hangover," according to a press release. Crazy Mountain's branding features images of cowboys on horseback throwing lassos as they gallop across open plains, evoking classic imagery of the American West, while its tagline is "Live wide open." The beer cans and ads prominently state that the product is "Made in America," and the press release notes that it will be rolled out across select U.S. markets this year. "We've always built brands around friendship and lifestyle," Meldman said. "Crazy Mountain belongs at the barbecue, on the boat, during a round of golf, or a run on a trail — it f
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