A.P. Keaton Scales National Perfect Store Execution for Global Spirits Brands on PINATA's AI-Powered Platform [Yahoo! Finance]
Diageo plc (DEO)
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Source: Yahoo! Finance
NEW YORK, March 13, 2026 BUSINESS WIRE )--A.P. Keaton, a full-service marketing and experiential agency supporting globally recognized spirits portfolios including Campari Group, Diageo, Pernod Ricard, Bacardi, and Edrington, is expanding its use of PINATA, the AI-powered operating system for brand execution, to manage and verify retail merchandising programs at national scale. As beverage alcohol brands face increasing pressure to prove ROI on trade investment, the ability to track in-store compliance and execution quality has become mission-critical. Authorizations do not equal sales. Displays do not equal visibility. "Perfect Store" initiatives (where brands define exactly what execution should look like at the shelf and verify it location by location) only drive velocity when they are consistently executed and measured. The partnership between A.P. Keaton and PINATA underscores a broader shift within the alcohol and CPG industries: field execution is no longer anecdotal. It is
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