Diageo Tests Johnnie Walker Red Soul As Valuation Gap Widens [Yahoo! Finance]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
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Source: Yahoo! Finance
Track your investments for FREE with Simply Wall St, the portfolio command center trusted by over 7 million individual investors worldwide. Diageo has introduced Johnnie Walker Red Soul, a new expression aimed at attracting non traditional whisky drinkers with a different flavor profile and price point. The launch comes alongside a reset of Diageo's portfolio, with the company signalling changes to pricing and product placement in response to challenging economic conditions. The move affects one of Diageo's most recognizable brands and reflects a wider rethink of how the group positions its whisky range. LSE:DGE is trading around £14.675, with the share price down 27.0% over the past year and 44.3% over five years. In that context, a fresh push around Johnnie Walker gives you something concrete to watch on the product side, rather than only focusing on plant closures, asset sales or other balance sheet moves. For investors, the key question is whether Red Soul and the revis
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