How To Buy Rare Single Malts From William Grant & Sons’ Family Archive [Forbes]
Diageo plc (DEO)
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Source: Forbes
The Balvenie 1964, 57 YO Single Malt Scotch WhiskyPhoto, courtesy Jacqueline Lee/William Grant & SonsHistorically, the major whisky companies were focused on high volume blended Scotch whisky brands. As single malt whisky grew in popularity and became a significant portion of the industry's revenues, those companies also began to focus on expanding their single malt ranges.Odd lots of barrels however, those whose taste and aroma profile didn’t really fit the template of the single malt brand or whose numbers were so small, typically ultra-aged barrels, were usually sold off to specialty bottlers.Starting with Diageo's launch of its Rare and Exceptional Group, about five years ago, the major beverage companies began to bottle their rare and exceptional casks themselves and selling them to consumers. Although this business segment is still relatively small, it is growing rapidly; propelled by the continuing drive toward premiumization of Scotch whisky and other spirits.William Grant & S
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