Is Wellness The New Happy Hour? As Socializing Changes, $22 Billion In Liquor Sits Unsold [Forbes]
Diageo plc (DEO)
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Source: Forbes
For decades, corporate America has followed a familiar script: leave the office at 5 p.m., and a department head would grab colleagues and head toward a venue for discounted drinks to let the workday dissolve into cocktails. Today, that ritual is quietly - but decisively changing. Alissa Wilmina is a yoga and Pilates instructor, sound meditation guide, and wellness facilitator from Washington, DC ... More Photo Credit: Katie Checkosky Today happy hours are no longer the cultural force they once were. And the data behind it tells a bigger story: wellness-first. The wellness industry overall is experiencing significant, sustained growth, topping $6.7 Trillion in 2025 , and projected to approach $10 trillion in the next few years. As this demand for health and wellness lifestyles reshapes socializing, the global alcohol industry is sitting on an estimated $22 billion worth of unsold spirits, the largest inventory backlog on record over the past decade. A group of people partic
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