Johnnie Walker Updates Iconic Ad To Win Over Gen Z Drinkers [Forbes]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
Company Research
Source: Forbes
Today, the Scotch brand is leaning on a new twist for the iconic ad in a bid to lure Gen Z drinkers to whisky. The new “Keep Walking” campaign will debut this week in North America and launch across television, digital video, paid social, and out-of-home advertising and will roll out globally in 2026 across most of those same channels. The 30-second ad spot was created by Grammy-nominated director and visual artist who goes by the name “child” and two-time Grammy winner Melina Matsoukas, the founder and creative executive producer of production company De La Revolución. “We are on a mission to introduce Scotch and Johnnie Walker to the next generation,” John Williams, global head of whisk(e)y at Diageo, tells me during a virtual interview. “That's the way we'll keep the brand relevant in the next 100 years, in a way that we've done for the last 200.” Scotch Makers Ramp Up Ad Spots Amid Sales Challenges The new iteration of “Keep Walking” campaign comes at a challenging time fo
Show less
Read more
Impact Snapshot
Event Time:
DEO
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
DEO alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
DEO alerts
High impacting Diageo plc news events
Weekly update
A roundup of the hottest topics
DEO
News
- SMIRNOFF ICE AND POP ICON TROYE SIVAN ARE UNWRAPPING A HOLIDAY SEASON THAT'S ANYTHING BUT SILENTPR Newswire
- Workers at Crown Royal bottling plant in southwestern Ontario ratify closure deal [BNN Bloomberg (Canada)]BNN Bloomberg
- Diageo (NYSE:DEO) had its "neutral" rating reaffirmed by analysts at UBS Group AG.MarketBeat
- Workers at Crown Royal bottling plant in southwestern Ontario ratify closure deal [Yahoo! Finance Canada]Yahoo! Finance Canada
- Marangi: Losers in 2025 can be set up much better for next year [CNBC]CNBC
DEO
Sec Filings
- 12/1/25 - Form 6-K
- 11/10/25 - Form 6-K
- 11/7/25 - Form 6-K
- DEO's page on the SEC website