Diageo launches “more accessible” Johnnie Walker Scotch [Yahoo! Finance]
Diageo plc (DEO)
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Source: Yahoo! Finance
Diageo is releasing a "more accessible Scotch" under its Johnnie Walker Red Label brand. The new Johnnie Walker Red Soul whisky "plays into Diageo's ambition to strengthen its portfolio at an entry-level price point", the group said in a statement today (11 March). "With a sweeter, smoother take on the original icon, Johnnie Walker Red Soul is designed to offer a more accessible Scotch for non-whisky drinkers," Diageo said. Johnnie Walker Red Soul is being rolled out globally starting this month, with a recommended retail price of £25 ($34). The product will be launched first in Europe, the Middle East and northern Africa, with other markets to follow. Diageo global whiskey director John Williams said: “Johnnie Walker Red Soul shows another side to whisky – softer, a bit sweeter and perfect for mixing. We see it as a great choice for those looking for a quality spirit at a more affordable price point.” Johnnie Walker master blender Emma Walker said the new whisky "deliber
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