“Luxury spirits will rebound” – Diageo's faith in demand for pricier fare [Yahoo! Finance]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
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Source: Yahoo! Finance
The Diageo Luxury Group principally (though not entirely) houses products priced at $100 and above. As well as Scotch brands like Brora and Port Ellen, the business unit manages 15 brand homes and visitor experiences, oversees Diageo's cask ownership programme Casks of Distinction and runs UK-based fine-wine merchants Justerini & Brooks. Just Drinks sat down with Julie Bramham, the division's MD, to discuss the opportunities Diageo sees within that tier of spirits, an area she describes as “under-developed”. Fiona Holland (FH): Where do the growth opportunities lie for what Diageo calls the “luxury” segment in spirits and how is the company planning to take advantage of those? Julie Bramham (JB) : What we're seeing in the wider luxury market, outside of spirits, is a slowdown. However, what is in growth is experiences in luxury. People are really upgrading towards luxury experiences. One of the areas that we're starting to do a lot of exciting work in is what we call ‘experien
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- 11/10/25 - Form 6-K
- 11/7/25 - Form 6-K
- DEO's page on the SEC website