One of the World's Most Popular Beers Is About to Get More Expensive [Yahoo! Finance]
Diageo plc (DEO)
US:NYSE Investor Relations:
diageo.com/en/investors
Company Research
Source: Yahoo! Finance
According to The Sun , parent company Diageo announced plans to raise the wholesale price of Guinness starting Feb. 2. The increase amounts to 7 cents per pint, but taxes and margins are expected to push the final increase for drinkers closer to 20 cents, according to The Sun. According to the Irish Times , a 10-cent price increase is also planned for Guinness 0 , the non-alcoholic alternative. “As industry-wide cost pressures remain elevated, this increase is essential for Diageo to maintain sustainable operations in Ireland,” Diageo said, per The Sun. The company added that it remains “committed to support your business and the wider hospitality sector in Ireland, and value your continued partnership.” For pubs, the timing is difficult. Industry groups say higher wholesale prices arrive as labor, energy, and operating costs continue to rise, leaving little room to absorb new expenses. The Vintners Federation of Ireland, which represents hundreds of pub owners, said drink co
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- 2/2/26 - Form 6-K
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- DEO's page on the SEC website