How do Lifetime and Hallmark keep Christmas movies fresh? By turning to picklers and pigskin [Los Angeles Times (CA)]
Walt Disney Company (The) (DIS)
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Source: Los Angeles Times
The romance, the snowy landscapes, the perfectly decorated homes and the familiar stories provide millions of viewers with comfort and joy in December (and even November for some with a looser definition of the holiday season). Of course, some of that comforting familiarity comes from the conventions that are now expected in a network Christmas movie — for example, the idea of reconnecting with a high school sweetheart, or the presence of an older, bearded gentleman who may or may not be Santa Claus. So when Hallmark and Lifetime movies start incorporating things like pickleball and NFL players into their slates, it's enough to turn some heads. Lifetime's “A Pickleball Christmas” (premiering Saturday) and Hallmark's “Holiday Touchdown: A Bills Love Story” (streaming now on Hallmark+) each provide that fresh hook into a Christmas tale, yet romance and the holiday spirit remain at their cores. Cable television movies are able to capitalize on trendy sports like pickleball or buz
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- 11/13/25 - Beat
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- 12/17/25 - Form 4
- 12/17/25 - Form 4
- 12/17/25 - Form 4
- DIS's page on the SEC website