Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer [Yahoo! Finance]
Walt Disney Company (The) (DIS)
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Source: Yahoo! Finance
one of the most iconic brand portfolios in the world, today announced that Natalia Premovic has been appointed Chief Consumer Products and Experiences Officer for the company, effective January 5, 2026. In this role, Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel. She will report to Mattel Chairman and CEO Ynon Kreiz. Kreiz said: "We welcome Natalia to Mattel at an exciting time for the company, as we continue to expand our entertainment offering and capture more value from our IP. Her expertise building and scaling global consumer products businesses at pace bodes well for Mattel's next chapter as we accelerate our growth in entertainment." Premovic joins Mattel most recently from Netflix, where she built the company's consumer products business from the ground up. She served as Head of Consumer Products for the U.S., Canada, Australia, and New Zealand, and also led e-commerce globally. During her tenure, she l
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