81% of Gen Zers Say Multicultural/Diverse Communities Greatly Shape Brand Preferences, According to Direct Digital Holdings' Research [Yahoo! Finance]
Direct Digital Holdings, Inc. (DRCT)
Company Research
Source: Yahoo! Finance
HOUSTON April 2, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Huddled Masses LLC ("Huddled Masses") and Orange 142 ("Orange 142"), today released a new whitepaper, Cracking the Code: How Multicultural & Gen Z Reshape Mainstream Marketing. The paper features exclusive research along with insights from industry leaders and academics. Direct Digital Holdings' research shows that the outsized influence that multicultural and diverse communities have on the brand choices of mainstream consumers – especially Gen Z – should be viewed as a seismic shift by brand marketers to intentionally and authentically connect with multicultural and diverse consumers to promote broader sales. For the report, Direct Digital Holdings commissioned Horowitz Research to survey over 2,300 U.S. consumers to understand
Show less
Read more
Impact Snapshot
Event Time:
DRCT
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
DRCT alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
DRCT alerts
High impacting Direct Digital Holdings, Inc. news events
Weekly update
A roundup of the hottest topics
DRCT
News
- Colossus SSP Files Lawsuit Against Adalytics For Defamation, Injurious Falsehood and False Advertising [Yahoo! Finance]Yahoo! Finance
- Colossus SSP Files Lawsuit Against Adalytics For Defamation, Injurious Falsehood and False AdvertisingPR Newswire
- Direct Digital Holdings, Inc. (NASDAQ: DRCT) had its "buy" rating re-affirmed by analysts at Benchmark Co.. They now have a $23.00 price target on the stock.MarketBeat
- Direct Digital Holdings Announces Receipt of Nasdaq Notification of Non-Compliance with Listing Rule 5250(c)(1) [Yahoo! Finance]Yahoo! Finance
- Direct Digital Holdings Announces Receipt of Nasdaq Notification of Non-Compliance with Listing Rule 5250(c)(1)PR Newswire
DRCT
Earnings
- 3/26/24 - Miss
DRCT
Sec Filings
- 5/16/24 - Form NT
- 4/23/24 - Form 8-K
- 4/2/24 - Form NT
- DRCT's page on the SEC website