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Stock impact report

Viant Launches IRIS-enabled™ Content Report and Pre-Bid Targeting

Viant Technology Inc. - common stock (DSP) 
Company Research Source: Business Wire
Expanding CTV Capabilities and Merging Brand Impact with Digital Precision IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a major advancement with IRIS-enabled™ Content Report and Pre-Bid Targeting within the Viant Demand-Side Platform (DSP). This strategic integration marks a significant milestone for Connected TV (CTV) advertising, delivering on Viant’s vision to reduce friction and enhance buyer experiences by seamlessly unifying holistic measurement and targeting directly within the DSP.Exclusive to Viant DSP, the IRIS-enabled Content Report offers advertisers real-time insights into how their ads perform across various contextual and emotional content categories, equipping them with precise, actionable campaign intelligence. For the first time, buyers can instantly compare KPIs such as conversion and video-completion rates to identify which categories and placements drive superior o Show less Read more
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