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-0.000830564784053138 -0.0058056478405316 -0.0033222591362127 -0.00581395348837212 -0.0107973421926911 -0.0107973421926911 -0.0107973421926911 -0.0107973421926911
Stock impact report

Why iHeartMedia (IHRT) Stock Is Up Today [Yahoo! Finance]

Viant Technology Inc. - common stock (DSP) 
Company Research Source: Yahoo! Finance
strategic integration with Viant Technology to improve targeted advertising capabilities. The partnership was set to deliver enhanced addressability and measurement across iHeartMedia's network, which included podcasts, streaming, and broadcast radio. This integration allowed advertisers using Viant's platform to run more precisely targeted campaigns across iHeart's extensive audio inventory. By improving how ads were delivered to specific audiences, the collaboration aimed to make advertising on its platforms more effective for clients, which investors viewed as a positive step for future revenue. After the initial pop the shares cooled down to $4.41, up 2.9% from previous close. Is now the time to buy iHeartMedia? Access our full analysis report here iHeartMedia's shares are extremely volatile and have had 71 moves greater than 5% over the last year. In that context, today's move indicates the market considers this news meaningful but not something that would fundamentally c Show less Read more
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