LG Ad Solutions Integrates with Viant to Advance Addressability in CTV
Viant Technology Inc. - common stock (DSP)
Company Research
Source: Business Wire
Pioneering CTV-First Approach for Advertising for the Streaming Era IRVINE, Calif.--(BUSINESS WIRE)--Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic integration with LG Ad Solutions designed to accelerate addressable advertising in the connected TV (CTV) ecosystem, introducing a new way of advertising designed for the industry-wide shift from linear TV to streaming.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250715832169/en/Together, LG Ad Solutions and Viant are expanding addressable capabilities in CTV while unlocking new benefits for advertisers.Through this integration, LG’s premium smart TV inventory—spanning 45 million connected devices across the U.S.—is now fully addressable via the Viant DSP. Advertisers gain seamless access to high-performing campaigns on the most-watched screens in the home, backed by Viant’s leading identity infrastr
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