DoubleVerify and NBCUniversal Expand Partnership to Launch First-of-its-Kind Program-Level Measurement Solution [Yahoo! Finance]
DoubleVerify Holdings, Inc. (DV)
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Source: Yahoo! Finance
NEW YORK, March 12, 2024 BUSINESS WIRE DoubleVerify ("DV") (NYSE: DV), a leading software platform for digital media measurement, data and analytics, and NBCUniversal, today announced an expanded partnership to provide program-level measurement solutions across over the top (OTT) devices, including Connected TV (CTV). This new development in streaming verification will enable NBCUniversal advertisers to measure brand safety and suitability, and content performance at the program level. "Today marks a key shift in streaming measurement and authentication," said Mark Zagorski, CEO of DoubleVerify. "We're excited to collaborate with NBCUniversal to introduce this revolutionary capability, boosting advertiser confidence and delivering unmatched transparency at the program level. With this expanded partnership, advertisers will be able to maximize brand equity protection and campaign performance across premium streaming media." With this partnership, advertisers will benefit from medi
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News
- DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV Measurement [Yahoo! Finance]Yahoo! Finance
- DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV MeasurementBusiness Wire
- DoubleVerify Holdings' (NYSE:DV) Returns On Capital Are Heading Higher [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Achieves First-of-Its-Kind Responsible AI Certification From TrustArc [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Achieves First-of-Its-Kind Responsible AI Certification From TrustArcBusiness Wire
DV
Earnings
- 11/9/23 - Beat
DV
Sec Filings
- 4/25/24 - Form 4
- 4/23/24 - Form 144
- 4/18/24 - Form 4
- DV's page on the SEC website