DoubleVerify Apologizes for Misreporting X/Twitter's Brand-Safety Rates for More Than Four Months [Yahoo! Finance]
DoubleVerify Holdings, Inc. (DV)
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Source: Yahoo! Finance
Rate — a measure of how frequently ads appeared adjacent to content that met advertiser-approved criteria — on the DoubleVerify dashboard for nearly five months. From Oct. 24, 2023, to March 14, 2024, DoubleVerify's dashboard provided the wrong data for X to advertisers. In some cases, the measurement firm showed scores as low as 70%, whereas X's Brand Safety Rates were in fact 99.99%. DoubleVerify CEO Mark Mark Zagorski, in a message to customers April 12, apologized for the error and said the company's dashboard now correctly shows X's brand-safety rates. More from Variety Elon Musk's X Loses Lawsuit Against Research Group That Reported Rise in Hate Speech, Racist Content on Social Network Don Lemon Says Elon Musk Canceled His X Talk Show Deal Shortly After Interview: The Tech Billionaire 'Is Mad at Me' Elon Musk Posts Crying-Laughing Emoji in Response to $128 Million Lawsuit by Fired Twitter Executives “We apologize for any confusion this may have caused to X and to our
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- DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV Measurement [Yahoo! Finance]Yahoo! Finance
- DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV MeasurementBusiness Wire
- DoubleVerify Holdings' (NYSE:DV) Returns On Capital Are Heading Higher [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Achieves First-of-Its-Kind Responsible AI Certification From TrustArc [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Achieves First-of-Its-Kind Responsible AI Certification From TrustArcBusiness Wire
DV
Earnings
- 11/9/23 - Beat
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Sec Filings
- 4/25/24 - Form 4
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- 4/18/24 - Form 4
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