EXCLUSIVE: A New Pitch Deck Reveals X Is Using Grok to Sell Brand Safety [Yahoo! Finance]
DoubleVerify Holdings, Inc. (DV)
US:NYSE Investor Relations:
investors.adtalem.com
Company Research
Source: Yahoo! Finance
In a new 44-slide pitch deck, obtained exclusively by ADWEEK, X is once again pitching itself as a highly safe environment for advertisers. The slides promotes various tools for transparency, campaign measurement, and brand safety that debuted between 2022 and 2025. X presented the deck to brand- and agency-side advertisers last week, according to a source familiar with the matter. These include keyword controls, blocklists, as well as partnerships with leading media quality firms DoubleVerify, Integral Ad Science (IAS), and Trustworthy Accountability Group. Notably, the deck positions Grok-the AI chatbot operated by X's parent company xAI and integrated natively into X-as a cornerstone of the app's brand safety and suitability mission. One slide claims Grok provides "enhanced contextual understanding of posts"; the ability to "identify sensitive topics based off of cultural trends on X"; and "superior text recognition across content formats including images with oddly-sized or d
Show less
Read more
Impact Snapshot
Event Time:
DV
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
DV alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
DV alerts
High impacting DoubleVerify Holdings, Inc. news events
Weekly update
A roundup of the hottest topics
DV
News
- Leaked deck shows Elon Musk's X is promoting Grok's brand-safety scores after sexualized images backlash [Business Insider]Business Insider
- DoubleVerify (DV) had its price target raised by Wells Fargo & Company from $8.00 to $9.00. They now have an "underweight" rating on the stock.MarketBeat
- Is It Time To Reassess DoubleVerify (DV) After Its Steep Multi Year Share Price Slide [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Holdings Inc (DV) Q4 2025 Earnings Call Highlights: Strong Cash Flow and Social ... [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Q4 Earnings Call Highlights [Yahoo! Finance]Yahoo! Finance
DV
Earnings
- 2/26/26 - Beat
DV
Sec Filings
- 3/2/26 - Form 144
- 2/26/26 - Form 8-K
- 2/26/26 - Form 10-K
- DV's page on the SEC website