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Stock impact report

Leaked deck shows Elon Musk's X is promoting Grok's brand-safety scores after sexualized images backlash [Business Insider]

DoubleVerify Holdings, Inc. (DV) 
US:NYSE Investor Relations: investors.adtalem.com
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Elon Musk's X is touting Grok as brand-safe in a presentation it gave to advertisers. The deck comes shortly after the AI chatbot shared sexualized images of women and kids. X is also promoting its use of "blocklists" after Musk has taken on advertisers for using such tools. Elon Musk 's X is promoting itself to potential advertisers with a new deck that underlines its commitment to brand safety, according to the leaked deck shared with Business Insider. It comes after the AI chatbot shared "deepfake" sexualized images of women and children — a practice it stopped in late January after a backlash. The company said it would no longer generate AI images of real people in sexualized clothing. The deck shows X is also promoting its use of "blocklists." A blocklist is a list of sites or accounts that advertisers explicitly prevent their ads fr Show less Read more
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