DoubleVerify Expands AI-Powered Brand Safety and Suitability Capabilities for TikTok Advertisers [Yahoo! Finance]
DoubleVerify Holdings, Inc. (DV)
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Source: Yahoo! Finance
NEW YORK, April 11, 2024 BUSINESS WIRE DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, today announced the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok's new Inventory Filters - Vertical Sensitivity and Category Exclusion, to go into effect this month. As TikTok continues to grow in popularity, the expansion allows advertisers to navigate the complex digital landscape with precision, ensuring their brand promotion is aligned with suitable content on the platform. With this release, brands can leverage five new content categories in the Category Exclusion control for TikTok Inventory Filter – Gambling & Lottery, Youth Content, Violent Video Games, and Combat Sports. This expanded category selection will give advertisers enhanced measurement insights and increased protection across sensitive topics. The release will also include 11 vertical-based categories for the Vertical Sen
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- DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV Measurement [Yahoo! Finance]Yahoo! Finance
- DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV MeasurementBusiness Wire
- DoubleVerify Holdings' (NYSE:DV) Returns On Capital Are Heading Higher [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Achieves First-of-Its-Kind Responsible AI Certification From TrustArc [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Achieves First-of-Its-Kind Responsible AI Certification From TrustArcBusiness Wire
DV
Earnings
- 11/9/23 - Beat
DV
Sec Filings
- 4/30/24 - Form 4
- 4/25/24 - Form 4
- 4/23/24 - Form 144
- DV's page on the SEC website