X platform's brand safety score for advertisers hurt by error [Yahoo! Finance]
DoubleVerify Holdings, Inc. (DV)
US:NYSE Investor Relations:
investors.adtalem.com
Company Research
Source: Yahoo! Finance
X's brand safety score on DoubleVerify, one of the leading sources for media holding companies to check the safety and suitability of a given platform for advertising campaigns, was displayed as an erroneously low figure from late October of last year until last month. While DoubleVerify (DV) noted that the underlying data was correct and it was just the display graphic that was incorrect, X says that low figure dissuaded advertisers from spending on the platform. This comes as advertisers have pulled back their spending on the social media platform following its takeover by an ownership group led by Elon Musk , citing concerns around content moderation policies that could hurt their brand by advertising on the platform. "The industry has said no platform should be grading their own homework," X head of business operations Joe Benarroch told FOX Business. "Get a third-party verifier. Don't tell us that our brand is safe, let somebody else tell us our brand is safe and the whole m
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News
- DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV Measurement [Yahoo! Finance]Yahoo! Finance
- DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV MeasurementBusiness Wire
- DoubleVerify Holdings' (NYSE:DV) Returns On Capital Are Heading Higher [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Achieves First-of-Its-Kind Responsible AI Certification From TrustArc [Yahoo! Finance]Yahoo! Finance
- DoubleVerify Achieves First-of-Its-Kind Responsible AI Certification From TrustArcBusiness Wire
DV
Earnings
- 11/9/23 - Beat
DV
Sec Filings
- 4/25/24 - Form 4
- 4/23/24 - Form 144
- 4/18/24 - Form 4
- DV's page on the SEC website