The trading-card boom is back, and Gen Z is buying like crazy on eBay [Business Insider]
eBay Inc. (EBAY)
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Source: Business Insider
Illustration by Thomas Trutschel/Photothek via Getty Images This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Collectible trading cards like Pokémon and Yu-Gi-Oh! are popular among Gen Z. The cards were the most-purchased secondhand item among Gen Z on eBay Some are selling for big bucks on the platform, one seller said. Gen Z is embracing one decades-old phenomenon: Trading card games like Pokémon Collectible card games were the most-purchased secondhand product category for Gen Z in the US on eBay so far this year, according to data from the e-commerce platform. The trend was especially clear among Gen Z men, who collectively shifted spending from electronics to trading cards and other collectibles, according to eBay. Trading cards were also the top secondhand sales category among Gen Z women on the platform, followed by books and cameras. While trading cards for franchises such as
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- Live Videos May Be the Biggest Factor in an eBay Stock 2026 Rally [Yahoo! Finance]Yahoo! Finance
- Leandra Medine Cohen Sells Her Closet on eBayPR Newswire
- The Hidden Barrier Holding Back The Booming Secondhand Market [Forbes]Forbes
- eBay Inc. (EBAY): A Bull Case Theory [Yahoo! Finance]Yahoo! Finance
EBAY
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- 10/29/25 - Beat
EBAY
Sec Filings
- 12/11/25 - Form 144
- 12/4/25 - Form 4
- 12/2/25 - Form 144
- EBAY's page on the SEC website