How To Charge $200 Per Ounce For Face Cream [Yahoo! Finance]
Estee Lauder Companies, Inc. (The) (EL)
Last estee lauder companies, inc. (the) earnings: 5/1 06:45 am
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Source: Yahoo! Finance
Somewhere on Long Island, a scientist is DJing for kelp. That's not a metaphor. According to the Wall Street Journal , there is an Estée Lauder facility in Melville, New York where giant kettles of seaweed swirl around while speakers pump in recordings of underwater sounds. The kelp is being fermented into what the company calls "Miracle Broth," the signature ingredient in Crème de la Mer, a face cream that retails at an eye-popping $390 for a two-ounce jar, or nearly $200 per ounce. People seem to love it. La Mer crossed the billion-dollar revenue mark several years ago and remains one of the most profitable brands in the Estée Lauder portfolio. The brand grew at a high-single-digit rate in fiscal 2024 even as the broader skincare category declined. How does a company get away with charging more per ounce for face cream than most people spend on perfume? The answer is a brand-building playbook that any CMO should study. Start With an Origin Story Worth Telling La Mer's sto
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EL
Earnings
- 2/5/26 - Beat
EL
Sec Filings
- 3/17/26 - Form 4
- 3/17/26 - Form 4
- 3/17/26 - Form 4
- EL's page on the SEC website