Why Butter Became 2025's Most Unexpected Food Trend [Forbes]
Estee Lauder Companies, Inc. (The) (EL)
Last estee lauder companies, inc. (the) earnings: 5/1 06:45 am
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Source: Forbes
Here's how a dairy surplus fueled viral marketing campaigns and made butter a symbol of accessible luxury. Pop Secret has a Chief of Butter. It's Melissa Joan Hart, and she wants you to call a hotline and confess your secrets. Land O'Lakes dropped butter-yellow sneakers in collaboration with footwear brand Clove. Tillamook partnered with Kewpie to create "Butternaise"—a butter-mayo hybrid for grilled cheese lovers—that sold out in under 10 minutes. Last month, Dominique Ansel's Papa d'Amour bakery in New York City went viral for butter-dipped soft serve, where ice cream is dunked in warm French butter and sprinkled with salt—a treat that Stew Leonard's quickly adopted across multiple grocery locations. Butter boards, those Instagram-friendly charcuterie alternatives, resurfaced with less performance and more communal comfort. Even edible butter candles, which had a moment earlier in the decade, signaled that butter, as an aesthetic object rather than just food, continues to captur
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EL
Earnings
- 10/30/25 - Beat
EL
Sec Filings
- 12/1/25 - Form 8-K/A
- 12/1/25 - Form 4
- 12/1/25 - Form 4
- EL's page on the SEC website