3 Lessons From Some Of The Biggest Marketing Mishaps Of 2025 [Forbes]
e.l.f. Beauty, Inc. (ELF)
Last e.l.f. beauty, inc. earnings: 2/5 04:05 pm
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Source: Forbes
As a business leader, it is helpful to learn not only from what works, but also what doesn't. Spotting patterns across these missteps helps uncover the root causes of consumer discontent – and makes it easier to avoid repeating the same mistakes with your own brand. Here are three important lessons that emerged from the patterns of what went down with some of the most notable brand missteps of 2025. The customer is the boss Several brands – including many which did not make the headlines, made decisions this year based upon external pressures, rather that what their consumers wanted and needed from them. Retailer Target, for example, made the decision to roll back its diversity, equity, and inclusion policies in response to political pressure. Consumers did not like the decision. They knew the decision didn't have anything to do with their needs, wants, or desires, or even their best interests. As a result, many of them boycotted Target. Some consumers haven't returned to the
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News
- The Founders' Formula: Building and Scaling Your Business [Los Angeles Times (CA)]Los Angeles Times
- e.l.f. Beauty (ELF) Is Down 6.2% After Earnings Miss, Margin Squeeze and Softer Guidance - What's Changed [Yahoo! Finance]Yahoo! Finance
- e.l.f. Beauty (NYSE:ELF) was downgraded by analysts at <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=ELF&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</aMarketBeat
- e.l.f. Beauty Tumbles 38% in 2025: How to Play the Stock for 2026? [Yahoo! Finance]Yahoo! Finance
- AI Efficiency Is Eroding Trust Inside And Out. Here's How To Stop It. [Forbes]Forbes
ELF
Earnings
- 11/5/25 - Beat
ELF
Sec Filings
- 12/8/25 - Form 4
- 12/8/25 - Form 4
- 11/26/25 - Form 4
- ELF's page on the SEC website