e.l.f. Beauty Launches Glow Up!, Redefining Virtual Makeup and Community on Roblox
e.l.f. Beauty, Inc. (ELF)
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Source: Business Wire
Roblox launch brings real-world makeup precision with advanced avatar models to a community-led, co-created experience that empowers self-expression. OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the launch of Glow Up!, a next-generation makeup game and immersive beauty experience on Roblox (NYSE: RBLX). With 60% of gamers claiming that self-expression through gameplay is more important to them than ever before, e.l.f. is redefining what it means for Roblox players to be their authentic selves in-game.*This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251218003789/en/e.l.f. Beauty Launches Glow Up!, Redefining Virtual Makeup and Community on RobloxDesigned for players 13+, Glow Up! was engineered to deliver an experience that feels both aspirational and accessible:Next-Gen Tech: Engineered a new, inventive, and layered makeup system that allows for million
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- e.l.f. Beauty (ELF) Stock Sinks As Market Gains: What You Should Know [Yahoo! Finance]Yahoo! Finance
- e.l.f. Beauty Launches Glow Up!, Redefining Virtual Makeup and Community on Roblox [Yahoo! Finance]Yahoo! Finance
- e.l.f. Beauty (NYSE:ELF) had its price target lowered by analysts at JPMorgan Chase & Co. from $137.00 to $103.00. They now have an "overweight" rating on the stock.MarketBeat
- 3 Lessons From Some Of The Biggest Marketing Mishaps Of 2025 [Forbes]Forbes
- The Founders' Formula: Building and Scaling Your Business [Los Angeles Times (CA)]Los Angeles Times
ELF
Earnings
- 11/5/25 - Beat
ELF
Sec Filings
- 12/8/25 - Form 4
- 12/8/25 - Form 4
- 11/26/25 - Form 4
- ELF's page on the SEC website