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Stock impact report

Morgan Stanley names top auto pick if gas prices stay high [Yahoo! Finance]

Ford Motor Company (F) 
Last ford motor company earnings: 4/28 04:09 pm Check Earnings Report
US:NYSE Investor Relations: shareholder.ford.com
Company Research Source: Yahoo! Finance
Aided by increased dealer incentives to help goose sales, original equipment manufacturers like Ford and GM rode the first half of 2025 to record heights. This year, it's the price of oil, not tariffs, that is driving economic anxiety, and a prolonged price spike could have dire consequences for the auto industry, according to a new Morgan Stanley note. If prices remain elevated for more than six months, consumers may start delaying vehicle purchases and opt for cheaper models rather than the more expensive SUVs that have been driving margins for years. Sport utility vehicles accounted for 52% of new vehicle sales in 2025, up from 46% in 2021 and 38% in 2016, per Good Car Bad Car . Full-size SUVs have doubled their market share since 2016, representing 3.5% of the market. The growth in SUV popularity is great news for automakers. Profit margins for SUVs and trucks average 10% to 20% higher than those for smaller cars, since larger vehicles are more expensive, but use many of t Show less Read more
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