What intense competition for car sales means for buyers in 2026 [USA TODAY]
Ford Motor Company (F)
Last ford motor company earnings: 4/28 04:09 pm
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Source: USA TODAY
According to data from J.D. Power and Cox Automotive, both forecast U.S. retail new car sales for 2026 will be flat, possibly down slightly, from 2025 when automakers sold 16.2 million new vehicles in the country. “Looking ahead, multiple automakers have publicly stated their intent to increase their sales volume in 2026," said Thomas King, president of original equipment manufacturer solutions at J.D. Power. "However, given total new vehicle sales this year are expected to be similar to a year ago, and few, if any automakers are planning for a sales contraction, competitive intensity can be expected to rise in the coming months.” That begs the question: Will car makers increase incentives to compete for limited shoppers and might car buyers find good deals? The answer is complicated. "Our full year 2026 forecast is that incentives will increase $400 to $3,500, but given that last year had such a substantial electric vehicle incentive spend in the baseline, the true change is o
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Earnings
- 2/10/26 - Miss
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Sec Filings
- 2/23/26 - Form 4
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- 2/18/26 - Form 4
- F's page on the SEC website