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Stock impact report

Shifting tastes, shrinking sales: Napa Valley's wineries adapt amid ‘shocking' downturn [Yahoo! Finance]

First Citizens BancShares, Inc. - Class A (FCNCA) 
Company Research Source: Yahoo! Finance
Photograph: Bob McClenahan/Visit Napa Valley · Photograph: Bob McClenahan/Visit Napa Valley After more than a quarter century tracking the seemingly endless growth of the wine industry, Rob McMillan was finally vindicated last year as California's vigneron of doom. McMillan is the author of Silicon Valley Bank's annual state of the US wine industry report, and the 2025 edition was a doozy. Since 2018, the bank has warned the industry that a correction in demand would shake the wine world. That reality is now here, with 2025 revenue down, the volume of wine produced dropping and a “bumpy bottom” in demand forecast in 2027 and 2028. “I was very direct when the industry was going fine, but nobody ever likes it when you say things are disastrous,” McMillan said. “Now, everybody understands what I'm talking about.” Related: Cocktail of the week: Bar Flor's margarita – recipe A ‘sunsetting' customer base In the 1990s, McMillan said, options among beer and spirits “really su Show less Read more
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