Forrester Announces 2026 B2B Return On Integration Honorees And Programs Of The Year Awards Winners For North America
Forrester Research, Inc. (FORR)
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Source: Business Wire
At B2B Summit North America, award winners will share how they fostered cross-functional alignment, prioritized customer needs, and implemented innovative best practices to deliver business success CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) will recognize Amazon Ads, Rockwell Automation, and ServiceNow as the 2026 recipients of its B2B Return On Integration (ROI) Honors at B2B Summit North America, taking place in Phoenix, April 26–29, 2026. The B2B ROI honorees are recognized for achieving outstanding alignment across marketing, sales, customer success, and product functions — the B2B growth engine — to improve customer experience and drive growth. At the event, B2B ROI honorees will participate in a keynote panel discussion to share their success stories.Forrester will also recognize this year’s B2B Programs Of The Year (POY) Awards winners. These awards recognize excellence within marketing, sales, and product functions in areas including demand and account-base
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